Global online food delivery marketplace hellofood has
expanded its offerings by partnering up with Dukkan in Amman.
hellofood is active in more than 45 countries on five continents.
The move comes as e-commerce becomes an increasingly important economic driver in the Arab world. Estimates believe that e-commerce sales in the Middle East
and Africa alone will hit USD 51.4 billion by 2017.
By 2016, the number of
Internet users in the Arab world are estimated to reach 170 billion. With
mobile penetration rates in excess of 60 percent and the rise of convenient
payment options, online ordering and shopping remains a key trend.
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