i came across this ad today, served to the guardian's website courtesy of google. it's a real beauty, if not rather alarming on a couple of different levels.firstly, for a horrifying millisecond, imagine that this is your father. yes, try not to remember that vision.
secondly, it's a good example of how opting in to google's online ad model will leave your brand vulnerable to 3rd party advertisers who may have absolutely nothing in common with your own brand values.
the day that this ad runs in the print version of the guardian is never, unless rupert murdoch has gone and bought the paper. so why would the guardian want it on their website?
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